Software as a Service (SaaS) business analytics is a cloud-based model in which a third-party provider hosts business analytics tools in a secure online location. SaaS-based business analytics solutions provide services, such as dashboards and reports, with flexible pricing. In various industries, the need for social media analytics is on a substantial increase owing to growth in popularity of social media marketing. Thus, this factor is driving SaaS-based business analytics software market growth across the globe.

The growth in the adoption of business analytics software by several small, medium, and large organizations is driving the growth of the SaaS-based business analytics market. However, inadequate meaningful data volume among SMEs may restrain the growth of the SaaS-based business analytics market. Furthermore, rising trends, such as social media analytics, is anticipated to witness massive demand during the forecast period.

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The Major Market Player Included in This Report are:

– Adobe Systems Incorporated
– BRIDGEi2i Analytics
– IBM Corporation
– Microsoft Corporation
– Oracle Corporation
– Qlik
–, Inc.
– SAS Institute, Inc.
– Tableau Software, Inc.
– TIBCO Software

The “Global SaaS-based Business Analytics Market Analysis to 2027” is a specialized and in-depth study of the SaaS-based business analytics market with a special focus on the global market trend analysis. The report aims to provide an overview of SaaS-based business analytics market with detailed market segmentation by application, end user and geography. The global SaaS-based business analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading SaaS-based business analytics market players and offers key trends and opportunities in the SaaS-based business analytics market.

The global SaaS-based business analytics market is segmented on the basis of application and end user. On the basis of application, the market is segmented as customer analytics, supply chain analytics, marketing analytics, pricing analytics, and others. On the basis of end user, the market is segmented as IT and telecom, retail, BFSI, manufacturing, and others.

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global SaaS-based business analytics market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The SaaS-based business analytics market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting SaaS-based business analytics market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the SaaS-based business analytics market in these regions.

The reports cover key developments in the SaaS-based business analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from SaaS-based business analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for SaaS-based business analytics market. Below mentioned is the list of few companies engaged in the SaaS-based business analytics market.

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The report also includes the profiles of key SaaS-based business analytics market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.


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